The Unreal World of Retouching

I always find it interesting why creative directors feel it necessary to retouch certain images. A great collection of photos showing before/after retouching are below. Some obviously need it, like 50-something Madonna trying to look like a twenty-something. However, shots like the Jennifer Lawrence example are something of a mystery. Beautiful woman with a great body made to look rail thin for no real good reason… other than the anorexic look is what everyone aspires to. Sad. Here’s a link to all the images (the two mentioned are below, but there are a couple dozen on the Imgur page):

http://imgur.com/a/zRmEM

madonna retouched

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